Our story

Jo Shop is the proud embodiment of a distinguished Royal Initiative under the King Abdullah II Fund for Development, created to elevate Jordan’s signature brands and showcase the artistry of local craftsmanship. Our mission centers on supporting local Jordanian suppliers—62% of whom are empowered women—whose lives have transformed through a genuine partnership and Jo Shop’s commitment to excellence and care for every detail. Our dedicated team works hand-in-hand with local artisans, providing design guidance, fostering meaningful collaboration, and sharing strategic insights—proven catalysts for growth and success. By offering a vibrant platform for artisans to showcase their products, we empower our partners to connect with the public and access valuable retail opportunities. Our core values are rooted in uplifting, promoting, and strengthening local businesses, building a foundation for their success.

OUR MISSION

Jo Shop offers an authentic Jordanian experience, celebrating the richness of our Kingdom’s culture and the boundless creativity of its people. We bridge tradition with modernity, blending Jordan’s timeless heritage with a vibrant, contemporary flair. At Jo Shop, you’ll find products with guaranteed high-quality and originality crafted by artisans from diverse communities across Jordan to which we have reached out. We offer talented creators not just shelves in a store, but a full-fledged platform to showcase their finest work, connecting them with customers locally, regionally, and around the world.

OUR VISSION

When you shop at Jo Shop, you're not just buying a product; you're investing in Jordanian talent and tradition. Every item tells a story associated with ambition, hard work, creativity and the will to excel. Every purchase you make supports artisans, designers, farmers, and small business owners who rely on their craft to uplift their lives and communities. These products preserve the spirit of Jordan and add to its unique heritage.

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